Review Request
A message sent to a customer (usually via SMS or email) asking them to leave a review of their recent experience. The message typically links to a review funnel or directly to the business's Google review page.
Definition
A review request is the outbound message — SMS, email, printed QR code, or in-person verbal ask — that prompts a customer to leave a review. The timing and channel matter enormously: requests sent within 24 hours of the transaction, via the channel the business already uses to communicate (SMS for service businesses, email for appointment-based businesses), see response rates 5–10× higher than requests sent days later or in a channel the customer doesn't check. Review request software automates the send: when a transaction closes, a message goes out automatically, typically with the business owner's name and a one-tap link.
Example
2 hours after a salon appointment, a customer receives an SMS: 'Hi Sarah — it's Maria at Maria's Salon. Hope you love the new color! Would you mind rating your visit? [link]' The link opens a review funnel with 5 stars. In our experience, response rates for this timing + personalization combo are well above generic broadcast SMS; industry content commonly cites numbers in the 20–40% range, though actual rates vary significantly by industry and channel history.
Related terms
- Review Funnel →A customer flow that routes 4–5 star experiences to public review sites (like Google) and 1–3 star experiences to a private feedback channel the business owner sees directly.
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