Glossary
Plain-English definitions of the terms we use throughout ReviewDrop.
- Review Funnel
- A customer flow that routes 4–5 star experiences to public review sites (like Google) and 1–3 star experiences to a private feedback channel the business owner sees directly.
- Star Filter
- The component inside a review funnel that decides which customers are routed to Google versus which are routed to private feedback, based on a star rating they give first.
- Review Gating
- The practice of selectively soliciting reviews only from customers expected to leave positive ones, or discouraging unhappy customers from leaving public reviews. Google's content policy prohibits gating.
- Review Request
- A message sent to a customer (usually via SMS or email) asking them to leave a review of their recent experience. The message typically links to a review funnel or directly to the business's Google review page.
- Negative Feedback Interception
- The practice of capturing unhappy customer feedback through a private channel before it becomes a public negative review — while still allowing the customer to review publicly if they want to.
- Google Review QR Code
- A QR code that, when scanned with a phone camera, opens the business's Google review page directly — letting a customer leave a review in about 30 seconds.