How to Get Your Google Review Link

The single biggest lever on review conversion is link friction. Every step a customer has to take — searching for your name, scrolling to find the review button — drops your conversion rate noticeably. A direct review link opens the 5-star form on tap one. Here are the three legitimate ways to create one, ordered from easiest to most flexible.

1. 1

   Use Google's built-in 'Get more reviews' short link

   Sign in to business.google.com → select your location → click 'Get more reviews' on the dashboard. Google shows a short link in the format https://g.page/r/XXXXXXXX/review. Copy it. This is the easiest option and works for most use cases, though the URL isn't customizable.

2. 2

   Build a Place ID review URL for full control

   If you've already got your Place ID (see 'How to Find Your Google Place ID'), build: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. Paste your Place ID in. This URL works on every device and is stable as long as your Place ID doesn't change.

3. 3

   Test the link on iOS, Android, and desktop

   Open it on an iPhone, an Android, and a laptop. All three should land on Google's 5-star review form for your business. If iOS opens the Maps app instead of the review form, you're using an older URL format — switch to the search.google.com/local/writereview format above.

4. 4

   Wrap it in a branded short URL (optional)

   Long Google URLs look spammy in SMS and emails. Shorten with Bitly, Short.io, or your review platform's built-in shortener. Custom domains (reviews.yourbusiness.com) outperform generic shorteners in both click-through and trust.

5. 5

   Use it everywhere — but never alter it after the fact

   Once you've put the link on receipts, business cards, email signatures, and QR codes, don't change it. Reprinting everything is expensive and confusing. Pick a final format on day one and lock it.