Google Business Profile

The free Google product (formerly Google My Business) that powers a business's listing in Google Search and Google Maps — including the photos, hours, posts, Q&A, and reviews shown when someone searches the business name or its category.

Definition

Google Business Profile (GBP) is what most local-business owners mean when they say 'my Google.' It's the dashboard at business.google.com where you claim your listing, verify ownership, edit your hours and services, post updates, and manage reviews. The profile is what fills the right-hand panel of search results and the pin in Google Maps. For local businesses, GBP is the single most important free property they own on the internet — more visited than their actual website in most cases. Google renamed the product from Google My Business in late 2021; both names still get used interchangeably in the wild.

Example

When someone searches 'pizza near me,' the three results on the map (the 'local pack') are all Google Business Profiles. A pizza shop with a complete, well-reviewed profile shows up; one that never claimed their listing typically doesn't. Claiming and verifying a profile takes about 15 minutes and is required before you can respond to reviews or use a Google review QR code.

Related terms

  • Local Pack →The block of three local-business results (with the map) that Google shows at the top of search results for queries with local intent — also called the 'Map Pack' or '3-Pack.'
  • Google Review Link →A direct URL that opens the Google review form for a specific business. Pasting this link into an email, SMS, or QR code lets a customer leave a review in one click.
  • NAP Consistency →Whether a business's Name, Address, and Phone number are spelled and formatted identically everywhere they appear online — Google Business Profile, Yelp, Facebook, the business's website, industry directories, etc.
  • Google Review QR Code →A QR code that, when scanned with a phone camera, opens the business's Google review page directly — letting a customer leave a review in about 30 seconds.

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