Google Review Link
A direct URL that opens the Google review form for a specific business. Pasting this link into an email, SMS, or QR code lets a customer leave a review in one click.
Definition
A Google review link is a pre-formatted URL that takes a customer straight to the 'Write a review' form for a specific business, skipping all the search, scroll, and tap steps. The two common formats are search.google.com/local/writereview?placeid=YOUR_PLACE_ID and the short form google.com/maps/place/?q=place_id:YOUR_PLACE_ID. Both require your Google Place ID. Getting the link right matters more than it sounds — every extra step between the request and the review form measurably reduces follow-through, and link-format mistakes (pointing at the listing page instead of the review form) are the single most common reason review-request open rates look fine but conversion is flat.
Example
Maria's Salon's Place ID is ChIJN1t_tDeuEmsRUsoyG83frY4. Their Google review link becomes https://search.google.com/local/writereview?placeid=ChIJN1t_tDeuEmsRUsoyG83frY4. They paste it into every review request SMS, encode it as a QR code on receipts, and put it on their business cards. One link, three channels.
Related terms
- Google Place ID →A unique identifier (starting with 'ChIJ…') that Google assigns to every place on Google Maps. You need it to generate a direct Google review link or to use most Google Maps APIs.
- Google Review QR Code →A QR code that, when scanned with a phone camera, opens the business's Google review page directly — letting a customer leave a review in about 30 seconds.
- Review Request →A message sent to a customer (usually via SMS or email) asking them to leave a review of their recent experience. The message typically links to a review funnel or directly to the business's Google review page.
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